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Practice Building is about Serving More Patients

Posted By Wendy Bauerschmidt, Tuesday, September 25, 2012
Updated: Wednesday, January 29, 2014

How to build your practice isn’t something that you probably learned in medical school. You probably didn’t need to at the time. Simply becoming part of the insurance company’s provider networks and being on call was all that was probably required to have the phone ringing off the hook and the waiting room filled to capacity.

That practice model has its trade-offs. If you have an integrative practice, chances are that a good portion of your services are not covered by insurance, or you may not accept insurance at all. This different practice model requires a more proactive method of patient recruitment.

Many integrative physicians aren’t comfortable with marketing. After all, it’s not something that you were trained to do. You are trained to serve, to heal. That’s precisely why I would make the case that it is important that you learn practice building skills and become comfortable with a few techniques that work for you.

It’s important because your mission is BIG. The more people you serve, the more you can heal. Teaching more patients about healthy lifestyle choices creates a ripple effect that increases your impact. These are worthy goals.

The goal of these blog posts is to support you in this worthwhile endeavor by giving you tips that you can implement easily and to support you in taking consistent action. We also encourage you to share strategies that have or perhaps have not worked for you.

Tags:  practice marketing 

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