How to build your practice isn’t something that you probably
learned in medical school. You
probably didn’t need to at the time.
Simply becoming part of the insurance company’s provider networks and being
on call was all that was probably required to have the phone ringing off the
hook and the waiting room filled to capacity.
That practice model has its trade-offs. If you have an integrative practice,
chances are that a good portion of your services are not covered by insurance,
or you may not accept insurance at all.
This different practice model requires a more proactive method of
Many integrative physicians aren’t comfortable with
marketing. After all, it’s not
something that you were trained to do.
You are trained to serve, to heal. That’s precisely why I would make the
case that it is important that you learn practice building skills and become
comfortable with a few techniques that work for you.
It’s important because your mission is BIG. The more people you serve, the more you
can heal. Teaching more patients about healthy lifestyle choices creates a
ripple effect that increases your impact.
These are worthy goals.
The goal of these blog posts is to support you in this
worthwhile endeavor by giving you tips that you can implement easily and to
support you in taking consistent action. We also encourage you to share strategies that have or
perhaps have not worked for you.