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How to Make Your Business Card Work Harder for You

Posted By Wendy Bauerschmidt, Wednesday, October 10, 2012
Updated: Wednesday, January 29, 2014

A business card may be a small piece of real estate - but if used well, it can have a huge impact on your business. Unfortunately, many doctors’ business cards are formal and nondescript. That is a shame because your business card can be one of your least expensive and most effective marketing tools.

You can spend a ton of money on design and printing. There are also online design and print options that are quite reasonable. Either way, the look & feel of your card should fit with the overall image that you want for your practice. It is also helpful if there is consistency with the look of your website and other marketing materials.

Some marketers suggest including your photo. Statistics show that a business card with a photo is retained more than one that doesn’t include one. Other strategies include vertical rather than horizontal orientation, curved edges and other designs so that the card catches attention and is memorable. Memorable is good. For an Integrative Physician, a business card that is memorable because it powerfully connects with your ideal patients is even better.

Why Do Patients Come to See You?

One of the best ways to use your business card to engage with potential patients is to include one carefully crafted line encapsulating the benefits that a patient, preferably your ideal patient, receives by working with you.

You may think that patients come to see you because you uncover and resolve the root cause of their symptoms. That is only part of the reason. The real reason that they come to see you is for what gets to happen for them as a result. Appeal directly to this desire and your business card will stand out from the pack. Try this exercise to help you get to the core reason that patients come to see you:

I help ___________, so that they can ___________________________.

In the first blank fill in who you work with – you looked at this in the last post. Is it children, athletes, over-40 men and women, menopausal women?

In the second part, describe how their life is changed by working with you.

Once you have your main benefit or benefits, include it in a prominent place on your card. The back side of the card is often unused real estate that can be used for this purpose.

Please share your ideas & experiences with business cards that you have found effective or that work for you.

Tags:  business  member benefit 

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