As healthcare continues to be transformed by technology; refreshing
or completely re-architecting your practice's website might be on your
radar. Unless you have an in-house marketing team, you will probably be
outsourcing your website design and production to a third party. How do
you know who is going to deliver the most return on your investment?
Here are five question to ask any potential vendor.
1.) Have you done this before?A provider that has
experience in producing web properties for small business is probably a
good fit. However, you want to be sure you are not their "guinea pig"
and that they have experience in crafting websites that mesh well with
2.) What tools will be included for my patients?
You want your website to be able to meet several objectives in order to
make it relevant to your patient base. These objectives are:
- Communicate information about your services offered and who you are.
- Secure your practice's contact information, generate driving directions and provide hours of operation.
- Allow people to contact your front office easily via web form.
Optionally you can give patients the ability to:
- Book appointments online
- Confirm appointments online
- Cancel appointments online
- Order supplements from your website
There are numerous companies that provide these optional tools that
will transform your website from an information-only page to an
3.) I have a change. How do I go about making edits?
You don't want to have to call your web designer to make edits to your
site and you want the ability to update information instantly. For this
reason, its important you select a provider who can implement a Content
Management System as opposed to simply building you practice a website. A
CMS allows you to edit various parts of your website without having to
know any code or programming language. It's basically as simple as
editing a Word document and pushing "publish." In the case of CMS,
simple is best. Ask your perspective web designer to demo a few systems
4.) Can you work with my budget? A lot pricing in
the website production industry is arbitrary. I recommend you be upfront
with your website budget and have the provider quote products and
services in that budget. Reject any supplementary marketing services
they may offer (SEO / SEM) and focus on building a great web property.
5.) What sort of user engagement can I expect from the site?If
your potential provider even flinches at this question, drop them. A
good website developer knows that the focus of any website is on the
visitor. They should answer this question with lots of good information
related to engagement, conversion and functionality. If they do, they
are probably worthy of further consideration.
Providers to consider:
Questions? Want us to help you? Our member-services team will be glad
to provide you with a referral or review a proposal. Send to