"Honey, do you
have any of my business cards?” My husband Mike asked at a recent
dinner party we attended. As I have
many times before, I pulled out the card holder with his cards that I always
carry in my purse and handed him a few.
I have learned to always have some of my husband’s business
cards in my purse, stash some in
the glove compartment of his car, my car and in a drawer of the console next to
our front door so that we (translation – I) can grab some on the way out the
A common tool, if not
badge of identity, for the corporate
professional, it was hard for me to understand why it is not second nature for
my husband to carry his business card.
I have observed this phenomenon is true of many physicians I have met,
regardless of their specialty.
My husband explains that as an ER doctor cards weren’t
necessary – people were literally dying to
see him. Other specialists are
accustomed to getting all the referrals they need from insurance provider
lists. An integrative medicine
practice is different. Since
patients often pay out of pocket, you have to convince them to invest their
hard earned cash. A well designed
business card can be the first step in the process of getting a prospective
patient to know, like and trust you.
In the next post we will talk about how to design your
business cards that will have patients hungry to see you – without appearing cheesy
In the meantime, please share tips on how you remember to
carry your business cards or where you stash them so that you always have them readily