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A Simple Marketing Tip that is Hard for Some Doctors

Posted By Wendy Bauerschmidt, Monday, October 1, 2012
Updated: Wednesday, January 29, 2014

"Honey, do you have any of my business cards?” My husband Mike asked at a recent dinner party we attended. As I have many times before, I pulled out the card holder with his cards that I always carry in my purse and handed him a few.

I have learned to always have some of my husband’s business cards in my purse, stash some in the glove compartment of his car, my car and in a drawer of the console next to our front door so that we (translation – I) can grab some on the way out the door.

A common tool, if not badge of identity, for the corporate professional, it was hard for me to understand why it is not second nature for my husband to carry his business card. I have observed this phenomenon is true of many physicians I have met, regardless of their specialty.

My husband explains that as an ER doctor cards weren’t necessary – people were literally dying to see him. Other specialists are accustomed to getting all the referrals they need from insurance provider lists. An integrative medicine practice is different. Since patients often pay out of pocket, you have to convince them to invest their hard earned cash. A well designed business card can be the first step in the process of getting a prospective patient to know, like and trust you.

In the next post we will talk about how to design your business cards that will have patients hungry to see you – without appearing cheesy or salesy.

In the meantime, please share tips on how you remember to carry your business cards or where you stash them so that you always have them readily available.

Tags:  member benefit  practice marketing 

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