A business card may be a small piece of real estate - but if
used well, it can have a huge impact on your business. Unfortunately, many doctors’ business
cards are formal and nondescript.
That is a shame because your business card can be one of your least
expensive and most effective marketing tools.
You can spend a ton of money on design and printing. There are also online design and print
options that are quite reasonable.
Either way, the look & feel of your card should fit with the overall
image that you want for your practice.
It is also helpful if there is consistency with the look of your website
and other marketing materials.
Some marketers suggest including your photo. Statistics show that a business card
with a photo is retained more than one that doesn’t include one. Other strategies include vertical rather than horizontal
orientation, curved edges and other designs so that the card catches attention
and is memorable. Memorable is
good. For an Integrative
Physician, a business card that is memorable because it powerfully connects
with your ideal patients is even better.
Why Do Patients Come
to See You?
One of the best ways to use your business card to engage
with potential patients is to include one carefully crafted line encapsulating
the benefits that a patient, preferably your ideal patient, receives by working
You may think that patients come to see you because you
uncover and resolve the root cause of their symptoms. That is only part of the
reason. The real reason that they come to see you is for what gets to happen for them as a result. Appeal directly to this desire and your
business card will stand out from the pack. Try this exercise to help you get to the core reason that
patients come to see you:
I help ___________, so that they can
In the first blank fill in who you work with – you looked at
this in the last post. Is it children,
athletes, over-40 men and women, menopausal women?
In the second part, describe how their life is changed by
working with you.
Once you have your main benefit or benefits, include it in a
prominent place on your card. The
back side of the card is often unused real estate that can be used for this
Please share your ideas & experiences with business
cards that you have found effective or that work for you.